The Greater Tacoma Community Foundation encourages philanthropy of the many, not the few. After 35 years of operations, the foundation sought to expand its reach and impact. Duet was brought onboard to refresh the brand and broaden its appeal.
We started with a new master narrative that reintroduced the foundation to the community. From there, created a new master logo plus a series of program identities to highlight the foundation’s scope of work. Next, we updated key publications, advertising campaigns, and the website to reflect the foundation’s vital role as a community connector. Today the foundation is widely seen as a catalyst for change that can link donors with causes they care about.
