The Puyallup Watershed Initiative (PWI) is a new model for community centered change. Its mission: Improve environmental and social conditions across the 1,000 square miles from Mt. Rainier to Puget Sound.
Duet supported this ambitious program from the early days. We created the PWI logo, program identities, and website. We also developed the positioning strategy to distinguish PWI from peer organizations and backed it up with explainer videos, event collateral, and social media content.
Our awareness campaign helped the PWI accelerate its impact. So far, it has made improvements to public infrastructure, protected at risk forests and farmlands, enhanced public education, and built relationships with local businesses to protect the waters of Puget Sound.
